Auto & Motor

Reasons Why the Audi Brand Appeals to Younger Consumers

The luxury German vehicle brand Audi has a key difference compared with other popular high-end import brands. These vehicles are purchased by a significantly larger percentage of U.S. consumers in the age range of 18 to 35 compared with brands like BMW, Lexus and Mercedes-Benz. In fact, about 24 percent of new Audi vehicles are sold to consumers in this age group. When those men and women need maintenance and repair work, they may search online for audi service greensboro nc, audi service.

Age Group and Gender Considerations

Luxury car manufacturers sometimes struggle to be seen as relevant among the younger generation. Their customers tend to be older simply for financial reasons. Middle-aged and senior consumers are more likely to have a hefty savings or investment account, and more likely to have higher incomes.

When younger men and women have these advantages, however, a large number of them are drawn to the Audi brand. This brand also has proved to be very appealing to Generation X, which is one rank older than the Millennials. These individuals are 41 to 55 years of age as of 2020.

Another interesting point for Audi is the recent increase among its female customer base. Among the premium brands, Lexus has the highest percentage of female buyers. Audi, however, has enjoyed a gradual increase in recent years so that its female buyer rate is more than 34 percent.

Reasons the Brand Appeals to Young Professionals

This brand appears to be especially appealing to young professionals. The newer designs tend to be modern and youthful. People in their 20s and 30s often have a priority of their car looking stylish. The vehicles provide impressive power and excellent performance. In contrast, they also tend to be more practical than many other higher-end vehicles. For some models, the prices are just low enough for a younger consumer looking to buy a new premium brand car for the first time.

When the vehicle owners need repair or maintenance done, they seek out a reputable business with automotive technicians who have plenty of experience in servicing Audi cars. These technicians may provide performance upgrades as well.