Proper Identity Management on Online Platforms
Human beings value the internet as a platform the world over. Since its discovery, it has become the platform where most of the activities of human beings are undertaken. There are those who use it for advertisement. Building of brands is also happening online. The brand can be your own name that you want to sell to make money or for other reasons. For you to advertise your own name as a brand, you need to create a profile as an identity.
It is easy to create an online identity. It is however not an easy task to manage your online profile. This is because everything is revealed when a name is searched on search engines. In some cases, you might not want some aspects of your life to be revealed when searched on a search engine. This poses a problem. You want only some parts of your life revealed. How do you ensure that this happens?
You cannot talk about online identity management without including search engine optimization. With search engines, it is possible to customize what appears after searching. When properly utilized, search engine optimization can sort out the problem of specific aspects of your name being revealed when searched. Business persons use SEO to create a competitive edge over their competitors. This is in relation to people searching for products that are offered by different competing companies.
A good example of situations that can arise when online identity management is not well handled is the case of Michael Bullard Jr. This gentleman happened to have a court case which caused serious legal litigations. From the cases, information about his life was revealed. Even his images were attached to the court case as portrayed on online platforms. Now, if you search the name of the person, there is a problem. Mainly, what appears is information related to his legal challenges. Part of the information are photographs of the person while in custody.
The situation of Michael Bullard leads to serious issues when it comes to online identity management. Is it possible for him to control what appears on search engines? Can he determine what aspects to appear and what not to appear? Well, there are solutions to people such as Mike Bullard Jr. This is through optimization of what appears online. With optimization, you determine what details are viewed first when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. After that, online identity management will come in handy in ensuring that what you want portrayed about yourself is what people see when they search your name. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.
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